![]() The second is you could provide your narrative of the facts and correct the record where you think it needs to be adjusted. You could ignore it, which is the wrong thing to do. There are sort of two routes you can go - well, I suppose there are three. “Suppose there’s a negative story about a candidate coming from a mainstream publication. Make sure some facts or data points are available to people who are your allies on the platform.”- Eric Wilson, GOP digital strategist and managing partner of Startup Caucus On leveraging Twitter’s strengths, no matter the party: With Twitter, you’re trying to shape a narrative. The right way to engage is to be clear on what your objectives are, what you’re trying to get out of the platform. It is not real life in that regard, but it is an important part of the narrative. “Voters who are deciding elections are not as active on Twitter as the people who are writing about them minute by minute. ![]() What social media does is let folks feel like part of a movement that is completely different from the canned talking point that’s clearly been written by 20 people that the candidate has tweeted out.” - Zach Graumann, former Andrew Yang campaign manager On squaring social media engagement and votes: “We had to find the crowd that found Andrew Yang appealing, so social media for us became a tool to build our army. So if you’re playing that sort of status game, then that’s the objective, particularly in light of restrictions from Twitter on political advertising.” - Eric Wilson, GOP digital strategist and managing partner of Startup Caucus You have to sort of try and become the main character for the day. So what’s happening on Twitter is primarily performative for journalists, influencers, opinion makers and other elected officials that you may need to win over - or politicians - in order to break through on Twitter. ![]() “We know that most voters are more active on Facebook.
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